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Return-Path: <bouncer@me-ss2-usocpk.mailengine1.com> Delivered-To: aussies6@au6.voltdns.com Received: from au6.voltdns.com by au6.voltdns.com with LMTP id 2Nx7FR4GGVtzDQAATr7HEg for <aussies6@au6.voltdns.com>; Thu, 07 Jun 2018 20:17:02 +1000 Return-path: <bouncer@me-ss2-usocpk.mailengine1.com> Envelope-to: josephine.chamberlin@aussieseafoodhouse.com.au Delivery-date: Thu, 07 Jun 2018 20:17:02 +1000 Received: from me-ss2-usocpk.mailengine1.com ([72.19.254.191]:54961) by au6.voltdns.com with esmtp (Exim 4.91) (envelope-from <bouncer@me-ss2-usocpk.mailengine1.com>) id 1fQryX-0000sK-Nf for josephine.chamberlin@aussieseafoodhouse.com.au; Thu, 07 Jun 2018 20:17:02 +1000 Received: by me-ss2-usocpk.mailengine1.com (PowerMTA(TM) v3.5r15sb7) id h3431u0jql4i for <josephine.chamberlin@aussieseafoodhouse.com.au>; Thu, 7 Jun 2018 03:16:14 -0700 (envelope-from <bouncer@me-ss2-usocpk.mailengine1.com>) Content-Type: multipart/alternative; boundary="_----------=_1073964459106330" MIME-Version: 1.0 X-Mailer: StreamSend2 - 423821 X-Mailer-Version: 2.0 X-Mailer-Environment: production X-Report-Abuse-At: abuse@streamsend.com X-Report-Abuse-Info: It is important to please include full email headers in the report X-rpcampaign: StreamSend30951773 X-Streamsend2id: 423821+1+6855437+30951773+me-ss2-usocpk.mailengine1.com List-Unsubscribe: <mailto:unsubscribe+2g7k9itml6+30951773+0OCEqaz@me-ss2-usocpk.mailengine1.com> Date: Thu, 07 Jun 2018 03:16:10 -0700 From: "John Oliver" <john.oliver@ejobportal.info> Reply-To: "John Oliver" <john.oliver@ejobportal.info> To: josephine.chamberlin@aussieseafoodhouse.com.au Subject: Market Spotlight Putting Bhutan on the Map Message-ID: <300.0.15.64.1D3FE4890E08326.704E7@me-ss2-usocpk.mailengine1.com> This is a multi-part message in MIME format. --_----------=_1073964459106330 Content-Type: text/plain; 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font-family: Arial; font-size: 12px; line-height:= 18px; padding: 0 20px; text-align: center"> <a href=3D"http://app.streamsend.com/private/2g7k9itml6/7l1/= 0OCEqaz/unsubscribe/30951773">Click here</a> to unsubscribe<br> Having trouble viewing this e-mail? <a href=3D"http://app.streamsend.= com/c/30951773/6505/0OCEqaz/2g7k9itml6?redirect_to=3Dhttp%3A%2F%2= Fapp.streamsend.com%2Fprivate%2F2g7k9itml6%2F7l1%2F0OCEqaz%2Fbrow= se%2F30951773">View it in your browser</a> </td> </tr> </tbody></table> <table align=3D"center" border=3D"0" cellpadding=3D"0" cellspacing=3D"0" wi= dth=3D"640"><tbody><tr> <td style=3D"font-family: Arial, Helvetica, sans-serif; font-size: 14px; li= ne-height: 18px; padding: 10px 20px"> =20=20=20=20 <div data-type=3D"region"> =20=20=20=20 <div data-type=3D"block"> =20=20=20=20 <table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" width=3D"100%">= <tbody> <tr> <td height=3D"10"> </td> </tr> <tr> <td style=3D"font-family: Arial, Helvetica, sans-serif"><div style=3D"font-= size: 18px"> <b> </b><p class=3D"" style=3D"line-height: normal; margin: 10px 0px 0px; mso-m= argin-bottom-alt: auto; mso-margin-top-alt: auto; mso-outline-level: 1"><b>= <span style=3D"font-family: 'Times New Roman','serif'; font-size: 24.0pt; m= so-fareast-font-family: 'Times New Roman'; mso-font-kerning: 18.0pt">Market= Spotlight: Putting Bhutan on the map</span></b></p> </div></td> </tr> <tr> <td height=3D"10"> </td> </tr> </tbody></table> </div> =20=20=20=20 <div data-type=3D"block"> <table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" width=3D"100%">= <tbody> <tr> <td height=3D"10"> </td> </tr> <tr> <td style=3D"font-family: Arial, Helvetica, sans-serif; font-size: 14px; li= ne-height: 18px"> <p class=3D"" style=3D"line-height: normal; margin: 10px 0px 0px; mso-margi= n-bottom-alt: auto; mso-margin-top-alt: auto"><span style=3D"font-family: '= Times New Roman','serif'; font-size: 12.0pt; mso-fareast-font-family: 'Time= s New Roman'">As Bhutan slowly opens its doors to the world, it could be the next target for advertisers and marketers.<b><i>= Alethia Tiang</i></b> reports.</span></p> <p class=3D"" style=3D"line-height: normal; margin: 10px 0px 0px; mso-margi= n-bottom-alt: auto; mso-margin-top-alt: auto"><span style=3D"font-family: '= Times New Roman','serif'; font-size: 12.0pt; mso-fareast-font-family: 'Time= s New Roman'">Located between India and China, two of Asia's major markets, the relatively smaller country of Bhutan has been = off the marketing radar of brands and agencies. </span></p> <p class=3D"" style=3D"line-height: normal; margin: 10px 0px 0px; mso-margi= n-bottom-alt: auto; mso-margin-top-alt: auto"><span style=3D"font-family: '= Times New Roman','serif'; font-size: 12.0pt; mso-fareast-font-family: 'Time= s New Roman'">Starting out as a strict monarchy, the market has kept to itself since 1865. However, when Bhutan decided to rework its political system and implement democracy in 2008, the market beg= an to pick up, causing others to sit up and notice. </span></p> <p class=3D"" style=3D"line-height: normal; margin: 10px 0px 0px; mso-margi= n-bottom-alt: auto; mso-margin-top-alt: auto"><span style=3D"font-family: '= Times New Roman','serif'; font-size: 12.0pt; mso-fareast-font-family: 'Time= s New Roman'">The 2012 Bertelsmann Stiftung's Transformation Index (or BTI), a global assessment of transition processes = of market economy, democracy and political management of developing countries, reported Bhutan had seen its urban population grow to 35.6%. </span></p> <p class=3D"" style=3D"line-height: normal; margin: 10px 0px 0px; mso-margi= n-bottom-alt: auto; mso-margin-top-alt: auto"><span style=3D"font-family: '= Times New Roman','serif'; font-size: 12.0pt; mso-fareast-font-family: 'Time= s New Roman'">Media outreach has also been gaining traction in the market. </span></p> <p class=3D"" style=3D"line-height: normal; margin: 10px 0px 0px; mso-margi= n-bottom-alt: auto; mso-margin-top-alt: auto"><span style=3D"font-family: '= Times New Roman','serif'; font-size: 12.0pt; mso-fareast-font-family: 'Time= s New Roman'">According to Bhutan's Ministry of Information and Communications' Media Impact Study 2008, there has been a s= tark increase in the market's access to media from its previous study in 2003. R= adio and cable TV has doubled its reach in the four years, while the number of Bhutanese households with access to televisions grew from 35,000 to 47,125, according to a 2007 Bhutan Living Standards Survey. </span></p> <p class=3D"" style=3D"line-height: normal; margin: 10px 0px 0px; mso-margi= n-bottom-alt: auto; mso-margin-top-alt: auto"><span style=3D"font-family: '= Times New Roman','serif'; font-size: 12.0pt; mso-fareast-font-family: 'Time= s New Roman'">The study in 2003 was commissioned by the ministry to analyse the impact of media on Bhutanese society. This seminal work formed a basis for policies to nurture professional media and = to enable the media to play a constructive role in Bhutan's overall developmen= t. </span></p> <p class=3D"" style=3D"line-height: normal; margin: 10px 0px 0px; mso-margi= n-bottom-alt: auto; mso-margin-top-alt: auto"><span style=3D"font-family: '= Times New Roman','serif'; font-size: 12.0pt; mso-fareast-font-family: 'Time= s New Roman'">As such, brands looking to enter the market could tap into these highly accessed media platforms to reach potent= ial consumers in the future.</span></p> <p class=3D"" style=3D"line-height: normal; margin: 10px 0px 0px; mso-margi= n-bottom-alt: auto; mso-margin-top-alt: auto"><span style=3D"font-family: '= Times New Roman','serif'; font-size: 12.0pt; mso-fareast-font-family: 'Time= s New Roman'">Currently, radio is the most pervasive medium in the upcoming market, reaching about 62% of households. Cable TV subscribers have also doubled to reach 30,000, the Ministry of Information and Communications of Bhutan reported. </span></p> <p class=3D"" style=3D"line-height: normal; margin: 10px 0px 0px; mso-margi= n-bottom-alt: auto; mso-margin-top-alt: auto"><span style=3D"font-family: '= Times New Roman','serif'; font-size: 12.0pt; mso-fareast-font-family: 'Time= s New Roman'">Even social media networks have been growing in popularity, opening up doors for social media marketing. Accordi= ng to Socialbakers, a social media analytics platform, Facebook has roped in m= ore than 80,000 Bhutanese users over a six-month period, rising from only 9,360= .</span></p> <p class=3D"" style=3D"line-height: normal; margin: 10px 0px 0px; mso-margi= n-bottom-alt: auto; mso-margin-top-alt: auto"><span style=3D"font-family: '= Times New Roman','serif'; font-size: 12.0pt; mso-fareast-font-family: 'Time= s New Roman'">In fact, Singapore has also recognised the economic potential the market holds. </span></p> <p class=3D"" style=3D"line-height: normal; margin: 10px 0px 0px; mso-margi= n-bottom-alt: auto; mso-margin-top-alt: auto"><span style=3D"font-family: '= Times New Roman','serif'; font-size: 12.0pt; mso-fareast-font-family: 'Time= s New Roman'">Perhaps that's why Singapore's Infocomm Development Authority (IDA) International inked a memorandum of understanding (MOU) in infocomm technology (ICT) with Bhutan in October 201= 2, setting the stage to develop ICT manpower and expertise in the market. </sp= an></p> <p class=3D"" style=3D"line-height: normal; margin: 10px 0px 0px; mso-margi= n-bottom-alt: auto; mso-margin-top-alt: auto"><span style=3D"font-family: '= Times New Roman','serif'; font-size: 12.0pt; mso-fareast-font-family: 'Time= s New Roman'">Yeong Wee Tan, head of Southeast Asia and South Asia at IDA International, says Bhutan has been actively attracting overseas business and investment, especially in the information technology sector. <br></span></p> <br><span style=3D"font-family: 'Times New Roman','serif'; font-size: 12.0p= t; line-height: 115%; mso-ansi-language: EN-SG; mso-bidi-language: AR-SA; m= so-fareast-font-family: 'Times New Roman'; mso-fareast-language: ZH-CN">For= more information go to: <a href=3D"http://app.streamsend.com/c/30951773/65= 07/0OCEqaz/2g7k9itml6?redirect_to=3Dhttp%3A%2F%2Fwww.marketing-in= teractive.com%2Fnews%2F37626"><span style=3D"color: blue">http://www.market= ing-interactive.com/news/37626</span></a></span> </td> </tr> <tr> <td height=3D"10"> </td> </tr> </tbody></table> </div> =20=20=20=20 </div> =20=20=20=20 </td> </tr></tbody></table> <table align=3D"center" cellpadding=3D"0" cellspacing=3D"0" width=3D"640"><= tbody><tr> <td style=3D"color: #999; font-family: Arial, Helvetica, sans-serif; font-s= ize: 12px; line-height: 18px; padding: 0 20px 10px; text-align: center" ali= gn=3D"center"><br></td> </tr></tbody></table> </td></tr> <tr><td id=3D"streamsend_footer"> <br><br><div id=3D"mailing_address" style=3D"background: #f3f3f3; border-to= p-color: #c4c4c4; border-top-style: solid; border-top-width: 1px"> <div style=3D"border-top-color: #e0e0e0; border-top-style: solid; border-= top-width: 1px"> <div style=3D"border-top-color: #e6e6e6; border-top-style: solid; borde= r-top-width: 1px"> <div style=3D"border-top-color: #ededed; border-top-style: solid; bor= der-top-width: 1px"> <table width=3D"100%" cellpadding=3D"0" cellspacing=3D"0" border=3D= "0" bgcolor=3D"f3f3f3"> <tr><td colspan=3D"3" height=3D"1"></td></tr> <tr> <td width=3D"5"></td> <td id=3D"address_container" style=3D"color: #878787; font-fami= ly: arial; font-size: 11px"> Mangga Dua <br> =20=20=20=20=20=20=20=20=20=20=20=20=20=20 =20=20=20=20=20=20=20=20=20=20=20=20=20=20 Jakarta, =20=20=20=20=20=20=20=20=20=20=20=20=20=20 11140 <br> Indonesia </td> <td width=3D"5"></td> </tr> <tr><td colspan=3D"3" height=3D"5"></td></tr> </table> </div> </div> </div> </div> </td></tr> </table> <img src=3D"http://app.streamsend.com/v/30951773/0OCEqaz/2g7k9itm= l6"> </body> </html> --_----------=_1073964459106330--

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